ABOUT

So what do you actually do?

I’m a Creative Strategist in Twitch’s Brand Partnerships Studios.

My role is to help brands engage with audiences on the service in an authentic and meaningful way.

Basically, I come up with ideas for brands to activate on Twitch.

What has your career path been?

I started my career as a designer in digital agencies before realising my talents laid more with the conceptualising and art directing so made the move to becoming a creative.

After years of experience in agencies, I wanted a new experience and new challenge so moved over to Tech.

What is the best part of your job?

Working somewhere like Twitch, means that a lot of the core values bleed over to the workplace too.

The things I love about my job are that it’s ridiculously fun, flexible and community-driven.

Why do you do your job?

Because I can’t imagine doing anything else full-time.

I am fortunate to know what I’ve wanted to do since I was a teenager and even more fortunate to find somewhere that enables me to do what I love.

One piece of advice for someone starting in your role?

I have a lot of advice to give someone starting out haha.

Over the years in the industry, the memories I have are of the fun times I’ve had and the friendships I’ve made along the way.

So remember to have fun, chill out and self-love.

Check out Nicole’s Instagram below!

DAY IN THE LIFE

I know everyone says this but every day is different.

I spend most of my day conceptualising, visualising and presenting.

If I’m not doing that, I’m browsing the internet - never underestimate the value of watching content and immersing yourself in culture.