ABOUT

So what do you actually do?

Essentially, I look at data all day and to help me make decisions on areas that we can be creative.

What has your career path been?

After getting into the Manchester music scene as a kid, I moved to London with a big dream of working in the music industry.

Through working as a tour and event manager for a live music recording company and then working at a label, I found myself at a music app - DICE.

Since then, I ran marketing at a free drinks app, mentored for Google, launched a marketing consultancy focussed on startups, led growth at Curio (where I currently work) through a $9m Series A fundraise - and last year I won App Marketer of the Year.

What is the best part of your job?

Every day’s different. One day, I’m working with developers on a new product feature, the next I’ve got my hands dirty with data, and the next? I’m working with designers to come up with new creative solutions for ads.

What inspired you to do your job?

Since I was a kid, I have always been very into music, squirrelling away my pocket money to buy gig tickets.

Marketing wasn't something that was spoken about at my school - nor was tech. So it was much to my parents’ dismay when I decided to renounce my plan to go and study Law with German at university in favour of the less sensible option of moving to London to work in music.

So, what inspired me then? Dave Grohl and Adam Lazzara. What inspires me now? Speaking to people who use the products I am working on - it’s incredible hearing how passionate they can be.

One piece of advice for someone starting in your role?

In growth, a big part of the role is experimenting - and of course, we won’t always see the results we want. Don’t get down about that. If we see results we don’t expect, take a step back and reframe them as something to learn from, rather than as a failure.

Check out Hannah’s socials below!

DAY IN THE LIFE

Now that our days are spent locked-down inside, life is a little different than it was when I was out and about.

I set my alarm early for an extra lie-in, to prepare myself for the day. I read over my emails in bed and check which meetings I have coming up. After this, I drink a lot of water, brush my teeth, and make the treacherous commute downstairs to where my workstation is.

After dialling into my first meeting of the day to discuss what is happening in the product, I start to check the stats from the previous day and week to get an idea of if there are any areas I should be focusing on.

Next, I’ll dive into our ad performance and run some reports on creatives, copy, and audiences to see if any actions need to be taken. If I can't see anything urgent, I’ll action any emails which need responding to and prepare for the rest of the day.

Half my day is usually spent in meetings. A combination of talking to the marketing team, making decisions about campaigns we are working on; the product team, focusing on what’s in the pipeline; and account managers of various ad platforms we use, working out how we can maximise our performance.

The rest of my time, I will spend working on new creatives, reporting, and making decks for various presentations, as well as thinking about new features we should be building and ways we can optimise our website, app, and ads.

When my workday finishes, I often have a couple of calls for the mentoring platform I work with, GrowthMentor, where I will chat with founders or C-Suite about their challenges and how to work through them.

Somewhere in between all this, I’ll eat last night’s leftovers or order something for lunch, try to stretch regularly, and drink as much water as my body will allow. Afterwards, I’ll usually shower, put on an audiobook and make dinner, chat with friends, then head to bed, to start again.